Automotive Manufacturers

HD Radio Technology Now a Major Feature in the Auto Sector

HD Radio™ Technology is available or has been announced to be available on 17 different brands of new vehicles (Ford, Toyota, BMW, Mercedes Benz, Volvo, Hyundai, Lincoln, Mini, Subaru, Volkswagen, Audi, Land Rover, Scion, Jaguar, Kia, Rolls Royce and Tesla). These announcements represent 109 different vehicles with HD Radio Technology, a total of 54 which will come with HD Radio Technology as a standard feature during 2011.

Other major brands offer HD Radio Technology in a variety of popular entertainment options packages. The result is that each year, millions of new vehicles hit the roads with HD Radio broadcasts entertaining consumers in their cars. Whether a new car buyer is interested in a Ford F-150 pick-up, a high performance Mustang, the luxury of a Mercedes E-Class, the satisfaction provided by the Hyundai Genesis, the elegance of a Land Rover, the value of a Volkswagen Jetta, the confidence of a Ford Focus, the fun of a Scion tC, or any of the other 100+ choices; there is a vehicle equipped with HD Radio Technology for just about everyone.

Brands the offer or have publically announced plans to include factory installed HD Radio Technology are:

Consumer Demand

A recent J.D. Power and Associates 2005 U.S. Automotive Emerging Technologies Study(sm) found that HD Radio is a highly attractive feature that consumers would like to see in their new vehicles based on their estimated market prices. And they found that consumers prefer to pay a one-time fee (for a new radio) rather than a continuous monthly subscription for satellite radio.

HD Radio Marketing Opportunity

Across the country, thousands of AM and FM stations are in the process of upgrading to digital HD Radio. And, the industry is backing its new programming with a massive multi-million dollar, multi-year radio marketing campaign. The HD Digital Radio Alliance, a joint initiative of leading radio broadcasters, is chartered to promote HD Radio to the car-buying consumer, and participating automotive manufacturers will reap the benefits. The Alliance is launching exciting radio campaigns to tell the HD Radio story and call out the car models that carry this hot new technology. Featuring free HD Radio reception can drive greater sales, awareness and customer loyalty.