iBiquity Digital Launches Comprehensive On-Line Marketing Resoruce For AM and FM Broadcasters- "The HD Radio Playbook"

Columiba, MD – July 27, 2005 – iBiquity Digital Corporation, the sole developer of digital HD Radio™ technology premiered the HD Radio Playbook website, an extensive on-line guide for AM and FM stations.  The site combines comprehensive how-to information and success stories with ever-changing content to reflect challenges stations face as they convert to digital HD Radio technology.  It offers extensive strategic advice, as well as sample and customizable liners, IDs promotions, press release and much more.  Designed by David Martin’s Media Arts & Sciences and developed in consultation with some of the most respected people in radio, this on-line resource is free for all AM and FM broadcasters at www.hdradioplaybook.com.

“We developed The Playbook to help meet the aggressive roll-out plans of broadcasters,” said David Salemi, Vice President of Marketing for iBiquity Digital Corporation. “Our goal with The Playbook is to give broadcast executives and station personnel the tools they need to promote to and educate listeners on the exciting new services being offered on digital HD Radio AM and FM stations throughout the country.”

To launch the new, interactive website, HD Radio is sponsoring a nationwide promotion contest with cash prizes totaling $15,000. The winner of the “Best in Show” award will receive $10,000. Other categories, with $1,000 prizes, include: Best AM HD Radio On-Air Promotion, Best FM HD Radio On-Air Promotion, Best Freelance Producer-Created On-Air Promotion, a Copywriter Award and a Webmaster Award for using audio on an HD Radio station’s website. The winners will be announced at this fall’s NAB Radio Show in Philadelphia.

“The Playbook is a place to share ideas, and the on-air promotion competition is a way to generate, share and recognize great ideas,” said Salemi.  He added that 23 of largest broadcast groups are in the process of upgrading well over 2,500 stations across the country.  On average, two stations a day are upgrading to HD Radio digital technology.  Today, over 460 stations are currently broadcasting using HD Radio technology, and many of them have plans to offer new multicast channels.

About HD Radio™

HD Radio broadcasting is transforming today's AM and FM radio stations to digital, enabling radically upgraded sound, crystal-clear reception, multicasting and advanced data services such as real-time traffic updates. HD Radio technology transmits digital audio and data alongside existing AM and FM analog signals, allowing listeners with HD Radio-compatible receivers to enjoy CD-quality sound, while virtually eliminating the static and hiss typically associated with analog radio.  Beyond delivering superior sound, the technology provides a platform for advanced new services, including scrolling text on receiver display screens (e.g., artist names & song titles, weather forecasts, school closings); delivery of real-time traffic updates to vehicles; and multicasting -- a feature that allows FM stations to broadcast up to eight digital streams of programming in addition to existing analog signals over a single frequency.  HD Radio receiver products that have launched or are expected this year include products from ADA, Alpine, Boston Acoustics, DaySequerra, JVC, Kenwood, Panasonic, Polk Audio, Radiosophy, Rotel, Sanyo, and Yamaha, with many more under development. 

About iBiquity Digital Corporation

iBiquity Digital is the sole developer and licenser of HD Radio technology in the U.S. iBiquity Digital's investors include 15 of the nation's top radio broadcasters, including ABC, Clear Channel and Viacom; leading financial institutions, such as Grotech Capital Group, J.P. Morgan Partners, New Venture Partners, Pequot Capital and J&W Seligman; and strategic partners Ford Motor Company, Harris, Texas Instruments and Visteon. Named one of Deloitte’s Fast 500 Companies, iBiquity Digital is a privately held company with operations in Columbia, MD, Detroit, MI, Belmont, CA and Warren, NJ.   For more information please visit: www.ibiquity.com.

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