Beasley Broadcast Group Launches Digital HD 98.3 WHHD-FM

AUGUSTA, Georgia, March 2, 2006 – Beasley Broadcast Group, Inc. (Nasdaq: BBGI), a large- and mid-size market radio broadcaster, today announces that HD 98.3 WHHD-FM, a Top 40 formatted station, is replacing WSLT-FM Lite 98, a Soft AC formatted station. 

 

Commenting on the format change, Kent Dunn, Vice President and General Manager of the Beasley Augusta cluster, stated, “The new format on HD 98.3 has been specifically developed for the Augusta listening community seeking today’s Hit Music.   With a combination of great Top 40 hits from artists including Kelly Clarkson, Black Eyed Peas, John Mayer, Nickelback, Beyonce and 3 Doors Down, and the state-of-the-art CD quality sound, made possible by HD Radio™ technology, HD 98.3 WHHD-FM delivers an unparalleled listening experience both in content and audio quality.  In addition to the great new programming and the latest music, HD 98.3 listeners will have access to on-air personalities that are as upbeat as the station’s play list.”

 

Once a listener has obtained an HD Radio tuner, HD 98.3 WHHD-FM can be heard in digital sound, and, like other HD Radio offerings, is free of subscription fees.  The station can be accessed on HD Radio receivers by setting the tuner to “98.3.”  Listeners with standard radio receivers can also tune into the new HD 98.3.

 

Brian Beasley, Vice President of Operations, commented, “Beasley has been an industry leader in upgrading our stations to HD Radio and promoting its benefits to our listening audiences.  The rollout of HD 98.3 is consistent with this company-wide initiative.  We are also excited to simultaneously transition the station to great new Top 40 programming, which we expect to appeal to a wide range of listeners in the Augusta market.”

HD Radio is a revolutionary, new technology that enables AM and FM radio stations to broadcast their programs digitally, providing listeners with radically improved audio quality, better signal reception, song and artist information, as well as the ability to choose to multicast (provide multiple stations on the same frequency).  HD Radio tuners are available for purchase on the Internet or at leading consumer electronics retailers nationwide.  More information on HD Radio can be found on http://www.hdradio.com/.

 

Beasley Broadcast Group is part of the HD Digital Radio Alliance, which includes several of the nation's leading radio groups.  The HD Alliance was formed to accelerate the rollout and consumer acceptance of HD Radio.  The group is focused on coordinating the rollout of HD Radio, jointly marketing the new technology and increasing the installed base of HD Radio receivers in cars. 

 

About Beasley Broadcast Group and WHHD-FM

HD 98.3 WHHD-FM is a Beasley Broadcast Group, Inc. radio station.  Founded in 1961, Beasley Broadcast Group, Inc. is a radio broadcasting company that owns or operates 41 stations (26 FM and 15 AM) located in ten large- and mid-size markets in the United States.  In addition to WHHD-FM, in the Augusta market Beasley also owns Kicks 99 WKXC-FM, 93.9 The Drive WDRR-FM, Oldies 102.7 WGOR-FM, 95 Rock WCHZ-FM, Southern Gospel WGUS-FM, WGAC-AM and FM News Talk and WRDW-AM New Talk Sports 1630.  Beasley's WHHD-FM, WRDW-AM and WGAC-AM are now broadcasting in crystal clear, CD-quality sound, made possible by HD Radio™ technology, for those that own an HD Radio receiver. 

 

Note Regarding Forward-Looking Statements

Statements in this release that are “forward-looking statements” are based upon current expectations and assumptions, and involve certain risks and uncertainties within the meaning of the U.S. Private

Securities Litigation Reform Act of 1995.  Words or expressions such as “intends”, “expects,” “expected,” “anticipates” or variations of such words and similar expressions are intended to identify such forward-looking statements.  Key risks are described in the Company’s reports filed with the Securities and Exchange Commission (SEC).  Readers should note that these statements are subject to change and to inherent risks and uncertainties and may be impacted by several factors, including: economic and regulatory changes, the loss of key personnel, a downturn in the performance of our large-market radio stations, the Company’s substantial debt levels, and changes in the radio broadcast industry generally.  The Company’s actual performance and results could differ materially because of these factors and other factors discussed in the “Management’s Discussion and Analysis of Results of Operations and Financial Condition” of our SEC filings, including but not limited to annual reports on Form 10-K or quarterly reports on Form 10-Q, copies of which can be obtained from the SEC, www.sec.gov, or our website, www.bbgi.com.  These statements do not include the potential impact of any acquisitions or dispositions announced or completed after March 2, 2006.  All information in this release is as of March 2, 2006, and the Company undertakes no obligation to update the information contained herein to actual results or changes to the Company’s expectations.

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