Cox Radio Launches Seven New HD Sub-Channel Formats
ATLANTA – April 25, 2006 – Cox Radio (NYSE: CXR) announced today the launch of seven new high-definition sub-channel (HD2) formats, which correspond with Cox Radio’s current analog and HD1 radio station formats serving the Atlanta, Georgia and Tampa, Florida markets. The Atlanta and Tampa HD2 sub-channels represent the company’s initial digital-tier radio programming feeds and will serve as test markets for its HD2 initiative. These new formats will only be available to listeners with an HD-ready radio.
Robert F. Neil, President and Chief Executive Officer, commented, “With the launch of these new HD sub-channels, Cox Radio has officially entered the new age of digital radio. We will aggressively test these platforms with the goal of further developing the product to best position Cox Radio in the digital marketplace. With today’s announcement, the future of radio is here and we remain very optimistic about opportunities unfolding on the horizon for our stations.”
In Atlanta, WSB-FM, an Adult Contemporary station, will broadcast a new Soft Standards HD2 sub-channel; WBTS-FM, a Rhythmic Top 40 station, will broadcast a Pop Top 40 HD2 sub-channel; WALR-FM, an Urban Adult station, will broadcast an Adult Hip Hop HD2 sub-channel; and WSRV-FM, a Classic Hits station, will simulcast Cox Radio’s AM750 News/Talk format on its HD2 sub-channel.
In Tampa, WSUN-FM, an Alternative Rock station, will broadcast an All Grunge Rock HD2 sub-channel; WPOI-FM, an 80’s Hits station, will broadcast a Modern Adult HD2 sub-channel; and WWRM-FM, an Adult Contemporary station, will broadcast a Contemporary Christian HD2 sub-channel.
Cox Radio expects more than 50% of its stations to be upgraded to HD by June 2006.
About Cox Radio
Cox Radio is one of the largest radio broadcasting companies in the United States, based on revenues. Cox Radio owns, operates or provides sales and marketing services for 79 stations (66 FM and 13 AM) clustered in 18 markets, including major markets such as Atlanta, Houston, Miami, Orlando, San Antonio and Tampa. Cox Radio shares are traded on the New York Stock Exchange under the symbol: CXR.
Contact: Jonathan Lesko, Brainerd Communicators, Inc., (212) 986-6667
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