Sanyo Trading Co. Joins iBiquity Digital Team To Support and Expand Rapidly Growing Relationships

COLUMBIA, MD – June 1, 2006 – In response to the swiftly growing adoption of HD Radio™ technology among Japanese auto makers, iBiquity Digital Corporation, the developer and licensor of digital HD Radio broadcasting, announced today that it has contracted with the Sanyo Trading Co. to support and expand iBiquity’s presence in Japan.  Sanyo Trading, a leading Japanese international trader and sales representative firm, has a long track record of successfully representing US and European companies to Japanese automakers.
 
“The growth of HD Radio in the U.S. and other markets has gained tremendous momentum in the past year,” said Mr. Jeff Jury, iBiquity chief operating officer. “Our efforts with Japanese automotive OEMs have been steadily increasing.   As a result, we are pleased to partner with a world class organization such as the Sanyo Trading Co. to provide even greater assistance to automotive OEMs launching HD Radio technology.”
 
“We are very pleased to work with iBiquity Digital Co. to expand HD Radio technology. Sanyo Trading has built strong, long-term relationships with Japanese automakers, such as Toyota and Honda; and we believe these relationships and our successful history of working with Japanese automakers will help accelerate the inclusion of HD Radio technology in more vehicles,” said Mr. Masaaki Masumoto, Sanyo Trading General Manager.
 
BMW offers HD Radio as an option in its 5, 6 and 7 Series automobiles.  Eight additional automotive companies have committed to offering HD Radio receivers in some 40 models over the next several years.
 
The Sanyo Trading Co. will supplement iBiquity’s efforts by providing in-country support to major OEMs deploying HD Radio in vehicles.   Mr. Jury added, “Automotive manufacturers across Asia, Europe and the US are rolling out HD Radio.  Our relationship with the Sanyo Trading Co. is a key component in our commitment to support HD Radio on a worldwide basis.”

About HD Radio™

More than 800 AM and FM stations in the U.S. now broadcasting with digital HD Radio technology, with an additional 2,000-plus stations in the process of upgrading to the HD Radio system.  HD Radio tests are underway around the world, including in Brazil, Canada, France, Indonesia, New Zealand, the Philippines, Poland, and Thailand.  HD Radio technology works by transmitting digital audio and data alongside existing AM and FM analog signals, allowing listeners to enjoy dramatically improved sound quality, while virtually eliminating the static and hiss often associated with analog radio.  Beyond delivering superior sound, the technology provides a platform for advanced new services, including HD2 multicasting - a feature that enables FM stations to broadcast multiple streams of unique programming over a single frequency, independent of existing analog signals. HD2 multicast programming is currently available on approximately 200 FM stations around the country. HD Radio technology also allows for data services to be delivered directly to receivers, such as text scrolled across the product displays (e.g., artist names & song titles, local weather forecasts, and traffic alerts). There are no subscription fees associated with HD Radio, though consumers do need to purchase an HD Radio receiver to experience the benefits of digital broadcasting.  For a list of HD Radio stations, visit www.hdradio.com.

About iBiquity Digital

iBiquity Digital Corporation is the sole developer and licenser of HD Radio™ technology in the U.S.  HD Radio is transforming today's AM and FM radio stations to digital, enabling radically upgraded sound, crystal-clear reception, multicasting (multiple channels broadcast from the same FM station) and advanced data services such as real-time traffic updates.  iBiquity Digital's investors include 15 of the nation's top radio broadcasters, including ABC, Clear Channel and Viacom’s Infinity Broadcasting; leading financial institutions, such as Grotech Capital Group, J.P. Morgan Partners, New Venture Partners, Pequot Capital and J&W Seligman; and strategic partners Ford Motor Company, Harris, Texas Instruments and Visteon. Named one of Deloitte’s Fast 500 Companies, iBiquity Digital is a privately held company with operations in Columbia, MD, Detroit, MI, Belmont, CA and Warren, NJ.   For more information please visit: www.ibiquity.com.

About Sanyo Trading Company:

Sanyo Trading company is not only importer/exporter of wide range of products ( Industrial chemicals, Machinery, foods ) but also representative firm for U.S. and European automotive parts companies, including GST AutoLeather ( U.S. ),  Leggett and Platt Automotive ( U.S. ), and WET Automotive systems ( Germany ). Sanyo Trading is privately held company with operations in Tokyo, Osaka, Nagoya ( Japan ), New York, Detroit, Cincinnati ( U.S. ), Amsterdam ( Netherlands ), Shanghai, Guangzhou, Tianjin (China ), and Bangkok (Thailand).
For more information, please visit: www.sanyo-trading.co.jp

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