BMW 5 Series Drivers to Experience HD Radio™ Technology

Woodcliff Lake, NJ – June 8, 2006…In the fall of 2005, BMW announced an industry first with the application of HD Radio™ technology as an option in its 2006 7 Series and 6 Series models. This innovative technology is available now on 2007 Model Year 5 Series.

This digital technology, developed by iBiquity Digital Corporation, provides one of the most significant advances in radio broadcasting history. This technology offers radio broadcasters and listeners enhanced digital audio quality and clear, noise-free reception. Many AM and FM stations across the country have started employing the HD Radio™ technology to broadcast both in analog and digital formats.

The benefits of the HD Radio™ broadcast include:

Enhanced sound quality on digital AM stations.
CD-like sound quality on digital FM stations.
Clear reception with no static noise, hisses or pops.
Possibility to receive streamed data, including artist and song information, from those radio stations that provide such content within their digital broadcast.

More than 800 radio stations in the US are currently broadcasting primary signals in HD Digital, reaching 75% of the U.S. population, expanding to 1200 stations and 90% of the population by the end of this year. A list of radio stations can be found at the following link: http://www.ibiquity.com/hdradio/hdradio_find_a_station

The HD Radio™ option marks another historic first for BMW. The 2007 5 Series along with the 2006 7 and 6 Series are the first production cars in the world to offer this leading edge technology, adding to the many technological and design innovations BMW has pioneered so far in the US and worldwide.

The HD Radio™ option has a Suggested Retail Price of $500.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 339 BMW passenger car centers, 334 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 80 MINI passenger car dealers, and 30 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwgroup.com

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