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iBiquity Launches Advanced Multimedia Retail Training Website
Columbia, Maryland, October 16, 2007 – iBiquity Digital Corporation, the developer of digital HD Radio Technology, announced today that it has re-launched its retail sales training website, www.hdradiouniversity.com. Developed in collaboration with Chalk Media Corp. utilizing the state-of-the-art chalkboard™ learning platform (LCMS/LMS/MCDS), HD Radio University is designed to educate the tens of thousands of retail sales people, who are currently selling HD Radio products across the United States, in an informative and fun way.
“The HD Radio category, which now includes a comprehensive listing of all HD Radio products, offers a huge new sales tool for retailers,” said Bernie Sapienza, Vice President, Retail Business Development, iBiquity Digital Corporation. “The sales staffs at more than 10,000 retail locations, including Best Buy, BJs, Circuit City, Fry’s, Pro Group members, RadioShack, Sharper Image, Wal-mart and online at Crutchfield and Amazon.com, and many more, are crucial to the consumer experience of HD Radio broadcasting. We have designed HD Radio University to be a straight forward, efficient approach to helping salespeople stay up-to-date on new products and maximize their sales. We intend to work closely with our licensee partners and retail partners, frequently updating the site according to their needs, thereby taking full advantage of the real-time authoring capability the chalkboard™ platform offers us."
HD Radio University is an interactive learning website designed to give retailers the tools they need to increase their knowledge of HD Radio Technology and product – which will translate into sales. The new site opens with an informative rich-media video, featuring leading consumer electronics product educator David Chalk.
Titled “The HD Radio Story,” the learning site covers the basics of HD Radio Technology as well as new advanced features such as the recently announced iPod iTunes® Tagging for HD Radio Technology. It includes tips for bringing the features and benefits of the category to the consumer’s attention. HDRadioUniversity.com will add specific product feature details on a SKU-by-SKU basis. Further, the site will be continually updated to capture new developments in HD Radio Technology and HD Radio broadcasting.
HD Radio broadcasting is sweeping the country, available to over 80 percent of the population. More than 1,500 AM/FM stations are currently offering subscription free digital content, including more than 700 multicast stations offering unique formats and content. All a consumer needs is a new HD Radio receiver; the content is free. HD Radio products are affordable for everyone, starting at under $100 from major retailers across the U.S. Virtually everyone can experience the crystal-clear digital sound on AM and FM as well as the new broadcast-exclusive HD2 and HD3 FM channels. For a full list of HD Radio broadcasting stations in your community, please visit http://www.hdradio.com.
HD Radio products are available in over 7,000 storefronts as well as extensively on line. HD Radio receivers for the car and home are available from many brands, including Accurian (by RadioShack), Alpine, Audio Design Associates, Audiovox, Cambridge SoundWorks, DaySequerra, Denon, DICE Electronics, Directed Electronics, Dual, ECLIPSE by Fujitsu Ten, Integra, Jensen, JVC, Kenwood, Marantz, Niles Audio, Onkyo, Polk Audio, Radiosophy, Rotel, Sangean, Sony, Visteon, Yamaha with many more under development. HD Radio receivers are also available in all BMW vehicles and in the MINI Cooper and Cooper S hardtops, as well as Ford vehicles through Ford dealers. Hyundai and Jaguar will include HD Radio receivers on select 2008 model vehicles. A total of 13 automotive brands, representing 69 different vehicle models, have committed to launching the technology in the next few years.
About Chalk Media Corp.
Chalk is a leading provider of enterprise solutions that help organizations communicate more effectively with their employees, business partners and consumers. Chalk's learning platform, chalkboard™, facilitates the secure creation, deployment, management and tracking of computer-based and mobile content. Chalk also produces custom content by combining expertise in content strategy, web development, animation, video production and quality assurance. With a US office in metropolitan Washington, DC, and Canadian offices in Toronto, ON, Vancouver, BC and Fredericton, NB, Chalk works with global organizations such as Best Buy, Business Objects, Fujifilm, HSBC, iBiquity Digital, RIM, Samsung, Scotiabank and TELUS. For more information, please visit www.chalk.com.
About iBiquity Digital
iBiquity Digital Corporation is the developer of the HD Radio system, which is powering the AM/FM digital radio revolution. This transformational technology allows AM and FM stations to broadcast digital signals in tandem with their analog signals, providing broadcasters with a platform to deliver multiple channels of programming on the same frequency (multicasting); crystal-clear, CD-like quality sound; advanced services such as iTunes R Tagging, traffic updates; and text information. More than 1,500 U.S. HD Radio stations are on the air, with nearly half of those offering additional content via multicast channels. HD Radio Technology is being or has been tested in many countries throughout the world, including Argentina, Australia, Bosnia, Brazil, Canada, Czech Republic, France, Hong Kong, Indonesia, Mexico, New Zealand, Philippines, Poland, Switzerland, Thailand and Ukraine. For more information, please visit http://www.hdradio.com and http://www.ibiquity.com.
To arrange interviews or for additional information, please contact:
Vicki Stearn Gil Chorbajian
iBiquity Digital Ogilvy Public Relations
443-539-4345 518-355-0966
Brooke Van Hatten
Chalk
604.453.8650
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HD Radio™ and the HD Radio logo are proprietary trademarks of iBiquity Digital Corp.
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