Retailers
A new technology developed for a large, established audience, HD Radio technology offers a great opportunity for dealers, distributors and retailers. Over 260 million Americans listen to radio every week. People already love their favorite local AM and FM stations and DJs. Additionally, HD Radio offers retailers the opportunity to upsell clients to a more expensive product, a critical point in this era of price erosion. What is more, HD Radio products can be co-promotioned with local AM and FM HD Radio stations, which are extremely serious about promoting their new capabilities, including their digital multicast channels.
